What’s that you say? You’re on the other side of a computer monitor, hundreds of miles away and therefore can’t tell me which news you’d rather hear first, no matter how hard you yell and spook your cat? Would you like the good news or the bad news first? Not all the way back-I’ve already reviewed the first raisin bran ever created-but still back to 1942, when Post Raisin Bran debuted in the same year as Kellogg’s Raisin Bran, a simultaneous release that I can only imagine ended in West Side Story-esque rivalries between street gangs loyal to each respective bran brand.īut is Post the Raisin Bran with the most, or does Kellogg’s smiling sun melt away the competition? Time to unsheathe my spoon, ready my dental floss, and find out. ![]() Having travelled far, eaten a lot, and picked many raisins out of tricky tooth crevasses, it’s time for me to return again to raisin bran’s humble origins. CNN Sans ™ & © 2016 Cable News Network.I’ve been on a long quest to review every raisin bran cereal imaginable, a quest so exhaustive that I bran out of “raisin bran” puns months ago. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “We want them to be able to understand,” the product, and that “the magic is in the bowl.” “It’s very strange, right? That you’re going to add water to it,” he said. ![]() The limited test will help the company “better understand” how to introduce the new product to consumers. “We are really doing a test market with Walmart,” Stolsky said. But it wants to make sure that people understand the concept first. The company is “exploring” non-dairy powders, he said, adding that rehydrating is “a little more difficult when you’re using non-dairy … we need a little bit more time to work through that so the experience is the same.” Kellogg’s also made the choice to sell the bowls without spoons to reduce waste.Įventually, the company plans to make the product available at more retailers. Those who want a plant-based option should “hang tight,” said Stolsky. To him, it just tasted like sweet cereal milk. My husband tried the Froot Loops bowl, and said he wouldn’t have known the milk was rehydrated. To me, the rehydrated milk tasted a little strange, but that could be because I typically eat cereal with almond milk. I added water to the fill line and after some stirring, the powder turned into milk, as promised. Peeling back the lid revealed the cereal, topped with the milk powder. I tried the Raisin Bran Crunch bowl, provided by Kellogg’s. “So when you add the water back, it’s the same great taste, same great nutrition that you get with a regular amount of milk.” Instabowls use “a proprietary process that essentially evaporates the water off but leaves the milk components there,” Stolsky said. Before it could make Instabowls a reality, Kellogg’s needed something that would rehydrate swiftly and easily. ![]() And the longer it takes to fully rehydrate the milk, the soggier the cereal becomes. Some powdered milks take a lot of stirring, or even shaking, to resemble liquid milk, Stolsky noted. Kellogg’s has been looking for a way to create milk-and-cereal bowls for over two years, said Stolsky, adding that consumers were interested in to-go products even before the pandemic.īut it took a while to figure out how to transform the milk powder into liquid quickly, a crucial innovation. Introducing a more portable cereal option may help keep some of that pandemic momentum going, especially as more consumers opt for snacks rather than sit-down meals, or once again eat breakfast outside of their homes. The separation will take effect by the end of next year. The largest business includes Kellogg’s snack brands, with North American cereal and plant-based foods spun off into two smaller, discrete companies. In 2021, sales fell 7% to $8.4 billion - still above 2019 sales, but below the pandemic surge.Īnd earlier this year, Kellogg announced that it was splitting into three separate businesses. In 2020, US ready-to-eat cereal sales surged to over $9 billion, up 9% from 2019, according to data from NielsenIQ. Danielle Bronner/CNNĬereal sales had stagnated for years but got a boost during the pandemic. Frosted Flakes and Apple Jacks Insta-bowls.
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